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Reel Fashion: 3rd Annual La Jolla Fashion Film Festival Recap

by: Nicole Quiroz

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t’s a rare opportunity to experience utter creative bliss while sipping on champagne and hobnobbing with international filmmakers - let alone dressing to the nines. The 3rd Annual La Jolla Fashion Film Festival (LJFFF) delivered just that.

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he three-day affair drew crowds of beautiful people who filled the streets and slowed traffic in front of the Museum of Contemporary Art San Diego in La Jolla. Fashionistas, filmmakers and industry professionals donned show-stopping evening wear and accessories - printed bow ties, colorful sequin, feather neck pieces, metallic blazers and more, made heads turn on the red carpet. The fashion parade was followed by the main event - the film screenings, which were hosted by former runway model Lorelei Shellist. Lorelei is a glamour queen on all levels, and quite the hostess who made the crowd cheer, laugh and be well entertained.

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he event showcased the best of the industry. Highlight films from the event (and our personal favorites) include: Director Miguel Angel Font Bisier’s "Aeterna - In Search of Love," Naqia Lee’s "Facing," Kinga Burza’s "Seven Henrietta Street," Karl Lagerfeld’s "Tale of a Fairy," Charlie Wan’s "Bloom," and more. Sweeping the director’s awards with four wins was Indrani Pal-Chaudhuri with her epic "The Legend of Lady White Snake," which won Best Picture, Best Director, Best Fashion and Best Special Effects at the event.

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ust like that last sip of champagne, the LJFFF was a momentous occasion to savor. The progressive, forward-thinking and ingenuity of this creative niche has just begun to scratch the surface of where the future of fashion film making can take. And thanks to the LJFFF, both filmmakers and revelers can continue to enjoy the experience.

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