Huide Devore Atelier
Huide Devore Atelier (pronounced Hi-D [a family name]) is a design studio that creates bespoke bridal and special occasion accessories made of high-quality silks, feathers, fresh water pearls and Swarovski crystals. Huide is currently focusing on bespoke cocktail hats, headpieces and belts embellished with hand cut and pressed silk flowers, and will soon be adding much more. Mahal Style was fortunate to work with Huide in capturing the beauty of her work in photographs. This collaboration was both fun and extremely productive. We hope you enjoy viewing just a sample of her items in these behind-the-scenes images. Look out for Huide to launch her shop in early June on Etsy (www.huidedevore.etsy.com) and later an online store front at www.huidedevore.com.
MS: How would you describe your Mahal Style?
HD: I'm very inspired by color and mixing texture and patterns, and I'm a big fan of mixing things that feel both masculine and feminine. I don't like to take myself or fashion too seriously and want "fun" to be the consistent message in my clothes. Accessories also play a huge part in my personal style. I would say I might be an "accessories hoarder."
MS: What inspired you to start your business?
HD: During the planning of my own wedding in Texas in 2009, I was truly shocked at the expense of bridal accessories. I wanted to create something for women getting married that were both fun and affordable. This spawned my first lower- end line on etsy called Sweetpea & Fawn (named after my favorite flower and a baby fawn that my then fiance and I saw crossing the road at our wedding venue). I learned a lot about what brides from all over the world were looking for and had a lot of success helping them to create their wedding day looks. Like every creative person, change is important to stay inspired. The time had come for me to "take it up a notch". I learned how to create truly bespoke accessories including cocktail hats and started making my own hand cut and pressed silk flowers (rather than importing flowers from China to use in my pieces). Once I started making my cocktail hats, I realized that Sweetpea & Fawn wasn't the right home for them. I scrapped everything I had done in the past, sold off most of my inventory and started from the ground up with my new line.
MS: How would you describe your ideal customer?
HD: My ideal customer is a girlie girl who isn't afraid to take a risk. While I do cater to the conservative bride with simple, beautiful silk organza blooms or a mini birdcage veil, I love a bride who's not afraid to push the envelope. I love the idea that she might want to wear something simple and sophisticated during the ceremony and then sneak off to change into a fun party look ditching the veil in exchange for a fun cocktail hat.
MS: You love helping and styling brides to complete their look.
HD: What is the essential accessory for a bride to wear to look her very best on that special day? As I mentioned, a little accessory can truly complete any bridal look. I think a really special headpiece or a sash of different shaped and sized flowers could be a really important addition to a bridal look. The goal is to create a little drama, be it small or large!
MS: What advice do you have for aspiring designers?
HD: Don't give in to your fear of failure. This can be so paralyzing if you focus on it too long. It really is true that the more energy you give something (this could even be a single thought) the closer you will be to success. If I was experiencing a slow period in sales, I would start putting together my packaging or organzing my studio to keep that energy going. Give yourself a quick second to second guess yourself and then move on! I like to post little sayings on my inspiration board in my studio that keep me on track. They remind me to think that the world is conspiring in my favor and good will come out of whatever I'm working on.
MS: What have you learned that you could share to help your fellow entrepreneurs?
HD: You can't do everything you need to do (well) yourself. Be resourceful in finding others who are willing to work with you to help you hit the ground running. Without others to support and help you create your brand, market yourself and educate you on what they know, that amazing painting you agonized over might just be a pretty painting gathering dust!
We hope you enjoy this special feature on the brilliant art of Huide Devore. Be sure to check out the Huide Devore Atelier shop to check out more of her creations. As an extra bonus, check out these behind-the-scenes shots of our shoot!
Article: Kiki Smith
Editor: Nicole Quiroz
Host: Kiki Smith